Andy’s Blog – Day 1 World Dairy Expo
The first reaction when we told people that we were heading off to the World Dairy Expo in Madison, Wisconsin was generally “why?” After almost 24 hours of travelling to get here, I was almost asking myself the same question.
The answer lies with ‘science’.
One of the LEP’s strategic priorities is the Cheshire Science Corridor. Science and innovation will be critical in driving our economic growth ambitions but as we discovered when drawing up our ideas for a bid to the GREAT UK Challenge Fund, science and innovation in our sub-region comes in many forms.
Cheshire and Warrington is home to world leading companies in the field of animal breeding, genetics and rare breeds. A quick chat with partners at the first meeting of the steering group for the project suggested that there are over 1,000 highly skilled scientists and technicians working commercially in this field with companies such as Genus, Cogent, Harthill Stud and Aviagen. In addition the veterinary school at Leahurst, the Agri-Tech centre at Reaseheath College and the highly respected research activity at Chester Zoo mean that as a sub-region we have something to be really proud of. And our trip to Madison is the first in a series of activities aimed at making the world more aware of what Cheshire and Warrington has to offer.
Supported by Visit England’s GREAT UK campaign, UKTI and BIS, we have developed a programme of activity which will raise the awareness of Cheshire and Warrington’s animal breeding offer. The World Dairy Expo in Madison, Wisconsin, attracts 70,000 visitors and our challenge is initially to understand what they know about the UK and Cheshire and Warrington in particular, how they do business and what might attract people to find out more.
The GREAT Britain campaign showcases the best of what the UK has to offer to inspire the world and encourage people to visit, do business, invest and study in the UK. It is the Government’s most ambitious international promotional campaign ever, uniting the efforts of the public and private sector to generate jobs and growth for Britain.