Alderley Edge-based Select Property Group has opened a base in Beijing to act as an investor sales office.

The company, which is behind the student accommodation brand Vita Student already has sites in Singapore and Shanghai, but said the Beijing office in the World Financial Center would allow it to be closer to its Asian customers.

“Across the business our aim is to understand our customers so we can ensure we are constantly striving to exceed their expectations, whether that’s our investors or the people that live with us,” said Select Property Group’s chief executive Mark Stott.

“Our Beijing office will allow us to service more of our clients and customers in the region and is a natural step in our Asian expansion.”