Early success for Cheshire Digital Programme

The success of the Connecting Cheshire Digital support programme – which has helped more than 100 small businesses since its launch earlier this year – has been hailed.

The initiative provides small-to-medium-sized enterprises (SMEs) with support on digital marketing and technology, including social media and cloud computing, as well as how to optimise their website. It launched in May.

Direct Access, a Nantwich-based disability access consultancy, gained “invaluable insight” from the programme and was able to develop an effective marketing plan as it continues to expand across the UK and internationally.

Managing director Stephen Mifsud said: “The Digital+ programme has transformed the way we communicate on social media. Being able to showcase our current testimonials in this way has attracted new business for us ranging from Eurostar to the National Racecourse Association and significant export opportunities in Dubai.”

Cheshire East councillor George Hayes, chairman of the Skills and Growth Company, added: “I urge any business to take up this opportunity to learn from experts and boost their understanding of digital marketing to gain new skills and become more competitive, opening up new opportunities for growth.”

The Digital+ programme is part of the Connecting Cheshire partnership’s Digital 2020 scheme and is aimed at eligible businesses in Cheshire and Warrington.