Culture and Creativity to steam forward with new strategy for Crewe

After two years of work involving national experts, councils, businesses and local people, Crewe is on-track to make arts, culture and heritage central to the community with the launch of the new Cultural Strategy for Crewe.

From spectacular outdoor light installations to vibrant, new theatrical ventures, from digital skills training for young people to dance programmes for people with dementia, Crewe has already demonstrated the commitment to making culture central to the town’s development over the next decade.

The Crewe Cultural Forum, anchored by the landmark Lyceum Theatre and made up of over 100 people and organisations within the town, announced the creative blueprint on Monday 5 August. The strategy identifies goals to support the regeneration of Crewe through culture and heritage, aiming to create an environment where inspiration, innovation and creativity lead the economic growth of the area. From championing Crewe’s heritage, to introducing new opportunities for involvement in the arts, and an encouragement to creative start-ups to spark new ideas within the town the strategy outlines six key outcomes:

  • Give young people a sense of cultural identity and opportunities to explore it
  • Create confidence and distinction for culture in Crewe
  • Promote, celebrate and protect Crewe’s unique heritage
  • Create a strong, sustainable creative and digital sector
  • Recognise culture’s ability to promote positive health and wellbeing
  • Make Crewe a vibrant place that has culture and creativity at the heart of its economic success and appeal.

Adam Knight, Director of Crewe Lyceum Theatre and Chair of the Crewe Cultural Forum, said: “Crewe is at a unique point in its journey and has an unrivalled opportunity to capitalise on our position as the gateway to the North West. The exciting new focus on creativity and culture that the Strategy represents is something that the Lyceum Theatre, and our partners on the Cultural Forum, are proud to champion. Our town has a wealth of untapped ideas, potential collaborations and inspiring opportunities to explore in order to shape Crewe as a place where creativity in all its forms is celebrated and is allowed to thrive within the heartbeat of the community.”

Interested parties, including the Lyceum identified the need for a strategy in 2017 to enable town stakeholders to work together. They commissioned The Audience Agency to analyse box office and event visitor data, reporting on the cultural engagement habits of people in Crewe and to identify cultural programming opportunities. A core working group, including the Lyceum Theatre, Cheshire East Council, Crewe Town Council, Crewe Heritage Centre, Cheshire College, South Cheshire Chamber of Commerce and YMCA Crewe convened to identify main themes and generate next steps for public engagement. In 2018 the core group held a number of workshops and, with award-winning Crewe-based film company Squeaky Pedal, created “My Town Is Crewe” research films.

Opening the doors to new and emerging artists based within the town has broadened the outlook of the collective with exciting and inspiring fresh partners, such as Dope Male Performance Company and Platform Theatre, acting as trailblazers for the younger generation and ensuring a truly intergenerational approach to securing the success of the new Cultural Strategy and Forum.