Cestrians encouraged to support Chester’s independent businesses
‘Shop local and support our independent businesses’ is the message from CH1ChesterBID as the city centre gears up to celebrate Independent Retailer Month this July.
Chester’s Business Improvement District (BID) has thrown its weight behind the national campaign, which is organised by retail expert Clare Rayner, founder of ‘Support for Independent Retail’, and aims to highlight the important role that smaller, independent retailers play in local economies.
To raise awareness of their independent members the BID has launched Love Local, a campaign aimed at promoting the independent BID businesses that make Chester unique.
Alongside providing independent businesses with specialist marketing support throughout the month, CH1ChesterBID will champion the campaign with a host of initiatives, including a loyalty scheme, bespoke promotional materials and prizes that will be given away to customers who buy goods from its independent retailers.