Blog: MIPIM MISSION IN FULL SWING by Katrina Michel, CEO, Marketing Cheshire

In the Hitchhikers Guide to the Galaxy the key to life, the universe and everything was 42. Well I’ve got news – it’s actually 43, because as far as our MIPIM partnership is concerned, that’s the number of delegates now signed up to fly the flag for Cheshire and Warrington this year. Double the number of last year.

We started our recruitment drive in Wilmslow back in October with a breakfast event hosted for us by the team at Knights, a professional services firm that knows our patch like the back of its hand.

Since then partners have been signing up, some coming back for a second year such as Glenbrook, TEM Property, Pochin and Pozzoni and some new names. Patrizia have signed up as our headline sponsor and Grosvenor are also supporting us for a second year as a sponsoring partner. Peel, Addleshaw Goddard, Bruntwood, Mott Macdonald and CBRE are all working with us on events to ensure we can promote all our key messages.

And more big news: all of our local authorities will be present and we will again be helping promote The Constellation Partnership, which spans both the Cheshire and Warrington and Stoke and Staffordshire LEPs and Local Authorities around the tremendous opportunities through HS2. The stressful deadline of 8 February when we needed to have our programme submitted to MIPIM organisers has now passed and we have managed to schedule in all of our on stand events

The next couple of weeks will be devoted to other off-stand activities and sorting out the social side. Then, from a couple of weeks out we will be ramping up the media and seeding all of our messages about why Cheshire and Warrington is such an outstanding place to invest. At the current rate of progress we could overtake Liverpool and Lancashire to become the second largest economy in the North West and third biggest sub-regional economy in the North, despite having a population 60% smaller than in those areas. Many of those who have joined our MIPIM mission have actually commented that they feel the time is right to increase their activity in Cheshire.

MIPIM is often described as a bit like “going to university” – some learning, some socialising and some friends for life. Looking forward to making some new friends.